NFR Project: “Will Success Spoil Rock Hunter?”
Dir: Frank Tashlin
Scr: Frank Tashlin
Pho: Joseph MacDonald
Ed: Hugh S. Fowler
Premiere: July 29, 1957
93 min.
This one hasn’t aged well. It’s a farce about an advertising man, Rock Hunter, (Tony Randall) who seeks the endorsement of a major Hollywood star (Jayne Mansfield) for his lipstick account. She inveigles him into pretending that he is her boyfriend, to make her lover jealous. This leads to Hunter being chased by women, oohed and aahed over, and promoted at his agency.
Hunter decides it’s all nonsense, and quits. In the meantime, the movie takes potshots at its rival, television. The gags aren’t funny, and the story isn’t absorbing. Why is this film on the list? I have no idea.
The NFR Project is one writer’s attempt to review all the films listed in the National Film Registry in chronological order. Next time: The 7th Voyage of Sinbad.
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